About This Particular Macintosh has been free since 1995, and we intend to keep it that way. Our editors and staff are volunteers with real jobs who believe in the Macintosh way of computing. We don’t make a profit, nor do we plan to. Our aim is to produce a fiercely independent magazine, with multiple formats designed for easy reading rather than showing ads. The views expressed in these pages have always been our own, and to help prove it we do not accept direct sponsorships or advertising. We do, however, need to pay for our Web site and other expenses, so we rely on minimal advertising, sold indirectly via Google and Yahoo, as well as the support of ATPM readers who shop using our links.